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Papers On Sports Management, Business & Law
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Sports Marketing / Research & Reality
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A 12 page research paper on some of the basics, and importance of, market research in the field of sports marketing. The paper looks at some of the marketing activities of (1) auto racing, now the country s second most popular sport (surprise!) following only football in revenues and viewership; (2) Notre Dame, alone among college sports organizations who conduct their own licensing pursuits; and (3) the Carolina Hurricanes, an ice hockey team that ended the 1996 hockey season as the New England Whalers, based in Connecticut. A baseball analyst wrote in 1992 that the national organizations were damaging the future of the national pastime by following only the immediate dollar without working for the good of the game, and his predictions seem to have been realized. Bibliography lists 11 sources.
Filename: Sports.doc
Paper Title: Sports Marketing / Research & Reality

Strategic Plan for an Intercollegiate Athletic Program
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A 15 page paper outlining a plan to promote the "other" collegiate sports. The "big three" - football, basketball and baseball - gain most of the attention given collegiate sports, with baseball trailing at a significant distance. There are nearly two dozen other intercollegiate sports recognized and regulated by the NCAA, however, and most receive far less attention from local fans and media. Increasing budgetary constraints result in increased financial pressures on these other sports, and the five-year plan presented here addresses ways to increase community awareness of and support for these sports. The primary approach is a "grass roots" effort in which players and coaches visit local public and private schools, inviting students to attend their games. Tickets are required but will be freely given for two years, becoming more scarce in subsequent years so that competitions will be generating gate receipts and the teams will be contributing to their own financial support. Bibliography lists 13 sources.
Filename: KSathlPlan.wps
Paper Title: Strategic Plan for an Intercollegiate Athletic Program

Tax Funding For Professional Hockey
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THis five-page-paper explores the benefits of using Canadian taxes to fund professional hockey teams. The many ways the taxes will be recouped as well as the loyalty and community that will follow are also discussed. Bibliography lists four sources.
Filename: CWCanhoc.wps
Paper Title: Tax Funding For Professional Hockey

Team Communication / Team Building
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Team Communication / Team Building : This 8 page paper discusses team building and the concepts underlying the importance of team building. Several management theorists, such as McGregor, Deming, Peters and Waterman are included in the discussion. Communication is stressed as a foundation skill for teams and a brief introduction to communication is provided. A hypothetical company is used as an example. Bibliography lists 10 sources. PGtmbld.wps
Filename: PGtmbld.wps
Paper Title: Team Communication / Team Building

The Baseball Strike of 1994
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This 5 page report discusses the Major League Baseball strike of 1994 in the context of labor and management negotiations and the advice offered in the 1981 book “Getting to Yes: Negotiating Agreement without Giving in” by Roger Fisher and William Ury. Had the players’ association and the owners been willing to seriously consider and apply the principles presented in Fisher and Ury’s 1981 book, “Getting to Yes,” the publicly-aired negativity could have been lessened, the resentment might have been contained, and an equitable agreement might have been reached without the negation of an entire baseball season. Bibliography lists 2 sources.
Filename: BWstrk94.rtf
Paper Title: The Baseball Strike of 1994

The Baseball Strike of 1994 and Cooperative Bargaining in Wage Disputes
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This 4 page report discusses the strike that took place in Major League Baseball in the 1994-95 season. Collective bargaining in professional sports is a relatively new concept. It has only been a factor in professional team sports for approximately the last thirty years. Bibliography lists 8 sources.
Filename: BWbb1994.rtf
Paper Title: The Baseball Strike of 1994 and Cooperative Bargaining in Wage Disputes


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