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Papers On Marketing & Consumer Behavior
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A CASE ANALYSIS OF KRISPY KREME DOUGHNUTS
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This 4-page paper offers an analysis of the Krispy Kreme Doughnut business model, expanding the company from a niche-only product offering into a national, widely-available product. The paper also determines if this was the right strategy for the product. Bibliography lists 3 sources.
Filename: MTkrikre.rtf
Paper Title: A CASE ANALYSIS OF KRISPY KREME DOUGHNUTS

A COMPARISON BETWEEN STORE BRANDS AND NATIONAL BRANDS AMONG CONSUMERS
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This 10-page paper discusses results of a survey about consumer choice between national brands and private label brands. Bibliography lists 4 sources.
Filename: MTstorcons.rtf
Paper Title: A COMPARISON BETWEEN STORE BRANDS AND NATIONAL BRANDS AMONG CONSUMERS

A Critical Analysis of Eric Schlosser's “Fast Food Nation: The Dark Side of the All-American Meal”
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A 9 page overview of Schlosser's examination of the fast food industry. The author provides a general overview of Schlosser's premises and reviews Chapter 2 of the book in considerable detail. No additional sources are listed.
Filename: PPfastF2.rtf
Paper Title: A Critical Analysis of Eric Schlosser's “Fast Food Nation: The Dark Side of the All-American Meal”

A Dream Vacation to Hawaii
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A 5 page research paper that outlines this writer's dream vacation. The writer discusses Hawaii's climate and landscape, where the writer might stay while on vacation, and the activities available in this tropical paradise. Bibliography lists 6 sources.
Filename: khvachaw.rtf
Paper Title: A Dream Vacation to Hawaii

A Feasibility Study into Opening an Amusement Centre
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This 18 page paper is a feasibility study into opening an amusement arcade. The writer looks at writing and using a questionnaire to ascertain what the potential customers want, and if there is a gap in the market. A proposal is developed using the 4 P’s, and the wider environment is examined with the use of a PEST analysis. The financial viability is laid out, including a break even analysis. The bibliography cites 9 sources.
Filename: TEsoltma.rtf
Paper Title: A Feasibility Study into Opening an Amusement Centre

A Life Cycle Analysis of Credit Cards
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This 24 page paper carries out an in-depth life cycle analysis of the credit card industry. The paper considers the background and development of credit cards and looks at the theory and application of the theory at the different stages; development, introduction, growth, shake-out, maturity and finally decline. The paper focuses on Diners Club as the first mover and Visa as the current dominant brand, but includes other brands and many examples of the theories of life cycle development and strategy in practice. The bibliography cites 11 sources.
Filename: TEccard1.rtf
Paper Title: A Life Cycle Analysis of Credit Cards


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